aBeachDesigns

https://www.linkedin.com/in/angelalbeach

Creatively-Driven Senior Graphic Designer
Drive successful marketing and sales materials from the ground up through print and digital media.

Excellent skills in development and execution of design in print collateral, visual communications, digital graphics and multi-touch marketing campaigns that impact business success. Expertise in using Adobe CS programs to design promotional materials for products, events, sales initiatives, and marketing communications.

Proven track record of providing cutting-edge visual solutions by managing creative processes that positively affect advertising and brand awareness and through collaborative thinking in a team environment.

Print and Production | Multi-touch Marketing Campaigns | Brand Development
Trade Shows | Environmental Graphics | HTML Email and Web Design 
Marketing Communications | Project Management

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Technical / Creative Skill

Adobe CS Photoshop, Illustrator, InDesign, Dreamweaver, Bridge, Acrobat
Languages CSS, HTML
Engagement Platforms Soft user in Marketo and Salesforce
Microsoft Office Word, Excel, PowerPoint
Operating Systems MAC OS X and Windows 7 and XP

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Experience

J.E. Berkowitz (Acquisition by Consolidated Glass Holdings 10/2016), Pedricktown, NJ – Architectural Glass Fabricator
Marketing Manager, Creative January 2016–Present
Project manage and design marketing materials from print to digital media in supporting the company’s brand, products and sales force. Developed and managed the processes for creating content in PR and various platforms in marketing, as well as ran point on tradeshows and events.

  • Increased brand visibility in the architectural glass industry, through pushing consistent brand messaging and identity on different forms of media and platforms.
  • Gained traction on LinkedIn by 35% in one year, by pushing project and editorial stories, up coming events and product launches, which drove the rise of 100 new followers in 8 months.
  • Won best design and innovative booth award at the 2017 CSI Greater Lehigh Valley Expo.

Xylem Dewatering Solutions (formerly Godwin Pumps), Bridgeport, NJ – Pump Manufacturing Company
Marketing Communications Specialist / Senior Graphic Designer July 2011–October 2015
Designed and managed the brand and creative process for all marketing materials and directed vendors, advertising agencies, contractors, photographers, and printers to meet budget and scheduled demands.

  • Completed a 1 year goal turnaround of rebranding Godwin Pumps to Xylem Dewatering Solutions. This included updating company collateral, visual and corporate communications, trade show material, and product offerings, while ensuring that it adhered to the new corporate brand standard.
  • Won Advertising Excellence Award in WaterWorld magazine. “In recognition of outstanding overall readership, as compared to all other advertisements in WaterWorld October 2013.”
  • Designed, developed, and programmed a successful product sales email campaign that drove high response rates and resulted in a 30% gain in product sales.
  • Directed internal and external photos shoots that supported Xylem’s products and value proposition, which gained brand recognition to the market place and to our valued customers.

SGI | Security Global Investors (formerly Rydex Investments), Rockville, MD - Asset Management Firm
Senior Graphic Designer - April 2008–July 2011
Collaborated with marketing and product managers along with the design team on visually developing print collateral,
digital graphics, and html emails to promote various products and corporate events.

  • Built a successful brand identity and guidelines for SGI | Security Global investors, working and collaborating together with the creative director, design team, and senior management
  • Increased educational awareness of Exchange Traded Funds, by designing a series of “ETF Essentials” brochures, while working together with the Senior Marketing Manager.
  • Produced an html email campaign and promotional materials for the new Russian Ruble Currency product launch, that generated a 15% gain in sales.

InvestorPlace Media, LLC (formerly Phillips Investment Res.), Rockville, MD – Investment Advise Company
Senior Graphic Designer - April 2005–April 2008
Interacted with editors, marketers, print-buyers, publishers, writers, and investment advisors, to develop the designs
for direct-mail campaigns, html emails, and web design.

  • Designed a direct mail campaign for Louis Navellier’s Quantum Growth publication, resulting in over half
    a million dollars in subscriptions after only 10 days of being mailed out to existing subscribers.
  • Created new designs for html email renewal series for various publications, which resulted in a 15% gain in renewal subscriptions.
  • Developed a direct mail campaign for Louis Navellier's Emerging Growth publication that brought in record sales while running consistently for 8 months.

Showtime Enterprises Inc., Paulsboro, NJ – Exhibit and Marketing Company
Graphic Designer – January 2002–April 2005
Collaborated with creative director on promotional items, print collateral, and presentations, as well as
designed concepts for clients and in-house marketing and sales teams.

  • Designed and produced graphics for an in-store Sony display resulting in high response rates. Advertising results added to more productivity throughout additional stores in the country.
  • Developed a promotional kit with the creative director for the sales force that included our offerings and promoted our brand values, which helped sales engage with prospective customers.
  • Designed environmental wall graphics for a tent exhibit at the Rolex Monterey Historic Automobile Races. Rolex was so impressed by the wall it was implemented into a store wall fixture in Las Vegas.

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Education

Bachelor of Fine Arts in Graphic Design with a Specialization in Photography
The College of New Jersey, Ewing, NJ, Graduated Cum Laude

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